An oncology-focused strategic brand consultancy

An expression that can be effectively and efficiently brought to life across a spectrum of communication channels to successfully propel your business

RESEARCH & ANALYSIS

  • Brand Assessment
  • Client/Customer Interviews
  • Competitive Research
  • Stakeholder Interviews
  • Target Segmentation

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”

— Sun Tzu, The Art of War

brand Strategy definition

A brand strategy is a comprehensive plan that focuses on the long-term development of your brand purpose, consistency, and emotional impact. It defines how you differentiate from the competition with a unique identity. Brand strategies are based on specific goals like: Increasing overall awareness, building positive perception, encouraging loyalty and advocacy, establishing emotional connections, and much more.

BRAND STRATEGY

  • Brand Stewardship
  • Brand Story Development
  • Content Development
  • Growth Strategy
  • Messaging
  • Naming
  • Strategy & Positioning
  • Tagline Development

BRAND development

  • Brand Architecture
  • Collateral
  • Logo and Identity
  • Packaging
  • Retail Concepts
  • Signage
  • Standards and Guidelines
  • Website Design and Development

skincure oncology

MARKETING

  • Direct Response
  • Experiential
  • Partnerships
  • Promotion
  • Social
  • Conferences & Events

“Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.”

— John Sculley

Advertising

  • Digital
  • Out-Of-Home
  • Print
  • Radio
  • Social
  • TV
  • Video

Activation

  • Analytics and Tracking
  • Brand Socialization
  • Digital Media
  • Ecommerce
  • Emerging Media
  • List Management
  • Public Relations
  • SEO
  • Traditional Media

results mean more than awards

Awards make great paperweights, but we’re not in this for a pat on the back. Oncology is serious business and we take your business seriously. The only award we’re interested in is the exhilaration we feel when your business takes off and patients are getting the care they need.

inside The genomix

Brand and marketing strategy

100%

Oncology experience

95%

Data and analysis

80%

why we do it

This is not a paycheck for us, this is intensely personal. Maybe that explains the passion we bring to this work. We can’t all be oncologists, but we contribute to the battle in the little ways we can.

who are we

A team of experienced specialists driven to serve your strategy, branding, and marketing needs

Meet team

positioning oncology for the future

Our passion is our sales pitch: We’ve been doing this work with unbelievable results for over a decade, and it shows. When you truly care about something, you stop at nothing. You fill your quiver with every arrow needed to get the job done. Oncology is intensely personal for us, and we’ve amassed an arsenal of capabilities, including the right clinical expertise, to make your business a success.