Ultimately it’s not about who we are and what we do. It’s about who our clients are and what they do. We must understand them. Their business. Their competitors. Their objectives and aspirations. We need to envision the future of their business with them, in order to help them write the story that gets them there.
We know a few things, but we also know what we don’t know—and we set out to learn! Every engagement begins by digging deep into the details: your business model, competitive landscape, relevant stakeholders, economic environment, etc. We do research, interviews, and a lot of listening, until we know your business as well as you do.
Our Definition phase establishes your blueprint to success. It’s a seamless outgrowth of the Discovery process, entailing an in-depth SWOT analysis, establishing a mission and a vision, and defining the necessary deliverables. This will tell us what needs to get done and ensures all stakeholders are on the same page.
We call this “Expression” because this is where the creativity happens. We’re turning the learnings into a strong and compelling mission; clear and cohesive messaging; a brand voice and tone—everything you need to plant your flag and begin building a successful messaging campaign.
Once a strategy is in place, then comes the fun part. The mission, vision, direction, objectives, tone of voice, and look & feel come together to create strategically appealing collateral, advertising, messaging campaigns, and marketing elements. Your company is integrated into the community and the conversation—online and offline, in-house and out in the world.
Finally, we have lift-off. Ads appear, social media goes viral, and press releases become news articles. The fruits of the extensive research, analysis, creative, and development work can be seen in actual returns. We love every part of the process, but this one is certainly the most rewarding.
Staying put is just the same as falling behind! But your growth strategy isn’t a race either. There’s no finish line and no checkered flag. Successful businesses require constant and steady doses of evolution: evaluating, analyzing, and optimizing—testing, learning and relearning—to get you closer and closer to your ultimate goals, the best possible return on investment, and building trusted and lasting relationships with your audience(s).
It’s also not an a la carte menu. We create a highly personalized, Genomix map—the result of a deep collaboration between you, our Genomix experts, and our experienced Advisory Board members. You’re one of a kind, and we’re here for you.
Perceptual mapping helps visualize your position in the marketplace vis-a-vis your competitors. This will ensure better alignment with your business and brand strategy.